Overview
Backlinko is a well-known SEO and digital marketing resource known for its in-depth guides and educational content.
The project focused on redesigning their Google SEO Guide page to improve structure, readability, and overall visual presentation.
The Problem
The page was content-heavy and updated regularly, which made it harder to maintain a clear and engaging reading experience.
This required:
- better visual structure for long-form content
- improved readability and content flow
- visuals to support and simplify complex topics
Our Role
We worked on redesigning the page and creating all illustrations used throughout the guide.
- Redesigned the layout of the Google SEO Guide page
- Created custom illustrations to support the content
- Focused on improving clarity and visual hierarchy
Approach
The goal was to make the content easier to consume without changing its core structure.
- Simplified layout and spacing for long-form reading
- Introduced consistent visual patterns across sections
- Designed illustrations to explain and reinforce key concepts
- Ensured the page remained easy to update when needed
Key Considerations
Since the page is educational and content-heavy, clarity was the main priority.
- Breaking down complex SEO concepts visually
- Maintaining consistency across a long scrolling page
- Supporting readability without distracting from the content
Outcome
The redesigned page presents the content in a clearer and more structured way, supported by custom visuals.
The layout has remained in use over time, providing a stable and consistent experience for readers.
Link
https://backlinko.com/google-seo-guide